Product brands / Smart Swimsuits®

Smart Swimsuits®: The future of sun safe tanning

Smart Swimsuits® is a revolutionary brand under the RoDaSoleil® umbrella, offering a unique line of swimwear that embodies the perfect balance between sun protection and tanning. These swimsuits are made with a special fabric that provides SPF 35 protection while allowing a natural and even tan to develop, eliminating the common problem of tan lines. Smart Swimsuits® is not just a product, it's a lifestyle choice for the health-conscious and style-savvy individual who values both aesthetics and well-being.

Key features of Smart Swimsuits®:

• Seamless tanning: Utilising advanced Tan Through technology, Smart Swimsuits® ensure a flawless tan with no lines.
• Skin Health: Offering protection equivalent to SPF 35 sunscreen, these swimsuits protect your skin from harmful UV rays.
• Eco-Conscious: Smart Swimsuits® promote environmental sustainability by reducing reliance on chemical sunscreens.
• Innovative Design: Quick-drying fabric provides immediate comfort while the durable material retains colour and shape.
• Wellness Oriented: By preventing photo-aging, Smart Swimsuits® contribute to the long-term health of your skin.

Brand success and fashion show highlights:

Smart Swimsuits® has been acclaimed for its innovative approach to swimwear and is making waves in the fashion industry. The brand's success is evidenced by its participation in prestigious fashion shows, including New York and Miami Fashion Weeks, where it showcased its unique Tan Through technology to a global audience.

European consumer trends

In Europe, there is a growing consumer trend towards environmentally friendly products. Smart Swimsuits® is perfectly aligned with this movement as more and more shoppers are choosing sustainable options that align with their values. The brand's commitment to environmental responsibility resonates strongly with this demographic, making it a trendsetter in the market.

Innovative environmental impact

Smart Swimsuits® is at the forefront of environmental innovation, with each swimsuit preventing approximately three bottles of sunscreen from entering our oceans. This not only protects marine life, but also supports the health of our planet's water systems. The brand's commitment to sustainability and protecting reefs and corals has set a new standard for eco-friendly swimwear.